EXPERIENCE / SOCIAL

F1 WAKE UP CALL

It can be tough being an F1 fan in the US. 82% of races happen in Europe and Asia, so much of the on-track action happens when they’re fast asleep.
So we created an F1 Wake Up call service.
Allowing fans to request a wake up call - an actual phone call – from their favourite F1 driver, to ensure they don’t miss the start of the race.

All 20 drivers recorded wake up messages, which, with some added spice, we mixed into longer messages encouraging fans to get out of bed and watch the race live on F1TV or ESPN.

23,698 wake up calls were ordered

AND FANS LOVED IT

Agency: Ogilvy UK