SOCIAL
Boots – Let's feel good about summer
Boots wanted to help every woman to feel fabulous in summer.
Not by telling them women to change who they are. They’re already fabulous.
But by sending a message of unashamed body positivity. A message that says let’s not feel held back from enjoying the happiest time of year. Let’s feel good about summer.
Our social campaign follows the story of two fun, confident best mates, Megan and Poppy.
They ignore all the pressures of the beauty industry, displaying their body confidence while away on holiday. With a little help from the Boots summer range.
