VIRAL VIDEO/ INFLUENCER MARKETING

GLOBAL GOALS – PROJECT EVERYONE


Project Everyone is Richard Curtis’s plan to save the world, and it involves making every person on planet Earth aware of the Global Goals.With the help of legend Stephen Hawking Don't Panic created personalised videos that targeted popular influencers to share and join the movement.

"We want to be the first generation to end extreme poverty - the most determined generation to fight injustice and inequality - and the last generation to be threatened by climate change.

Please join us by sharing this film and telling everyone."

– Stephen Hawking

Whole Global Goals campaign reached about 40% of the entire population.

I've recorded a number of messages about the #GlobalGoals which have been sent out today. You may have seen some of them being tweeted, but this one is for all of you. We want to be the first generation to end extreme poverty - the most determined generation to fight injustice and inequality - and the last generation to be threatened by climate change.Please join us by sharing this film and telling everyone. -SH

Posted by Stephen Hawking on Thursday, September 17, 2015