DIGITAL & SOCIAL ACTIVATION

KEURIG – 31 DAYS OF GIFTS

Throughout the month of December 2014, we’re revealing gifs that go where no gif has gone before. Some come with an awesome offer - only available to the first lucky people to grab the coupon codes redeemable on Keurig.com

We created 31 days of gamified gifts. These custom designed GIFs had an embedded code designed into them. Consumers had to watch the GIF to spot the hidden codes that were designed into the GIF. Once spotted consumers were able to put the codes together to unlock real GIFTS!

Some gifs contain hidden letters inside. Find the letters, figure out the hidden word, and you could win a new Keurig® 2.0 Brewer for you, plus four to give to friends. After all, brewing is more fun with friends!

Agency: HavasWorldwide NYC | CD: Kate McCagg | ACD: Rhea Hanges